Who we are

Experienced operators. No ego. Just results.

We are a small team out of Huntsville, Alabama: Army veterans, software founders, and operators. Between us we have led combat units, run $100M+ software programs, built and sold software and services companies, helped dozens of companies get acquired (from small deals to billion-dollar ones), and spent more than a decade making local businesses more money. The person you meet is the person who does the work.

Growing local and small businesses: Since 2013
U.S. Army veterans on the leadership team: 3
Building software, data, and marketing systems: 30+ yrs
We build our own CRM, Nula, for clients: In-house

Leadership team

The people accountable for your results

Everyone on this page is part of the Versus leadership team, and every one of them works directly with clients. No layers, no hand-offs.

CEO

Jason Polancich

Jason has spent 30+ years building software, data products, and marketing. He started as a U.S. Army intelligence analyst and Arabic and Russian linguist, is a veteran of NSA and CIA, and has served as EVP and SVP at multiple national defense contractors. He has founded and sold multiple companies, including Novii Design, acquired by Six3/CACI and named Washington Technology's Deal of the Year, and built the venture-backed SurfWatch Labs. He started Versus in 2013 to give local businesses the same data-driven inbound playbook big companies use, and co-founded Nula CRM to make it simple to run.

U.S. Army & NSA/CIA veteran
Multiple acquisitions
Former EVP & SVP, national defense contractors
Co-founder, Nula CRM

Email Me LinkedIn

President & CFO

Rebekah Polancich

Rebekah is a Baltimore native and serial entrepreneur who has started and owned more than six small businesses, including Novii Design, which she co-owned before its acquisition by Six3/CACI. She spent 20+ years in the intelligence community as an NSA and CIA veteran, then served as President and CFO of a defense contractor, where she was DCAA contracts certified. At Versus she runs business strategy, finance, and operations, and keeps the company honest about the numbers, which is the same standard we hold your marketing to.

Serial entrepreneur
NSA/CIA veteran (20+ yrs)
Former defense contractor President & CFO
DCAA contracts certified
Founder of 6+ small businesses
Inbound Marketing certified
Co-owner, Novii Design
Business strategy & ops
Baltimore native

Email Me

Leadership team

Leaders you will actually work with

Director of Business Development

Jeremy Bowling

Jeremy is a retired U.S. Army Colonel who led organizations of hundreds to thousands across the 82nd and 101st Airborne, U.S. Africa Command, and the Pentagon, where he was Chief of Staff for a 1,000+ person Army staff. Since retiring he has led business development, capital raising, and commercialization as a CEO and President of growth-stage tech and biotech companies. He builds partnerships the way he led soldiers: clear purpose, straight talk, and follow-through.

Colonel, U.S. Army (Ret.)
Army Ranger
Georgetown MPP
Former CEO & President
Inbound Marketing certified

Email Me LinkedIn

Director of Sales

Steve Bane

Steve is a former Army aviator and CH-47 Chinook pilot who commanded units in Alaska and Afghanistan. After leaving the Army, he worked as a project and program manager running complex efforts in the aerospace, defense, and consulting industries. Along the way he has pursued passion projects in veteran transition podcasting, project management training sales, and youth sports coaching. He is a straight shooter who would rather under-promise and over-deliver.

U.S. Army veteran
Syracuse MBA
PMP & PMI-ACP
Certified Scrum Master (CSM)
Former company commander
Inbound Marketing certified

Email Me LinkedIn

Head of Client Marketing Operations

Kara Polancich

Kara is a University of Alabama graduate who runs the day-to-day of client marketing. She is Inbound Marketing certified, a Google and Facebook digital ad specialist, an AI enablement specialist, and a web developer, so she can build the page, launch the campaign, and automate the follow-up herself. She is the reason the plan we agree on is the plan that actually ships.

University of Alabama graduate
Inbound Marketing certified
Google & Facebook Ads specialist
AI enablement specialist
Web developer

Email Me

How we work

Down to earth, and allergic to fluff

Our backgrounds are in the military, engineering, and running businesses, not in agency theater. That shows up in how we treat clients.

You talk to the people doing the work
No junior account manager relaying messages. The people who plan your marketing are on your calls.
Plain English, real numbers
No jargon, no vanity metrics. You will always know what you spent, what it returned, and what we are changing.
We will tell you no
If something will not make you money, we say so, even when it means a smaller invoice for us.
Plan, execute, debrief
We run every engagement like a mission: a clear objective, disciplined execution, and an honest review of what worked.

Meet us. No pitch deck required.

A straightforward conversation about your business, your numbers, and whether we are the right fit.

Schedule a Conversation

Rather just talk?

Leave your first name and number and we'll call you back.

Experienced operators. No ego. Just results.

The people accountable for your results

Jason Polancich

Rebekah Polancich

Leaders you will actually work with

Jeremy Bowling

Steve Bane

Kara Polancich

Down to earth, and allergic to fluff

You talk to the people doing the work

Plain English, real numbers

We will tell you no

Plan, execute, debrief

Meet us. No pitch deck required.

See how your website stacks up — in one business day.

Want a free scorecard for your website?