For veteran-owned small businesses
Marketing is the business now.
Most veteran owners were never taught digital marketing. Get a free Business and Marketing Strategy Audit and a Way Ahead report: a 30/60/90 plan to make the business more money.
Veteran-led. Free. No obligation.
- A straight look at the offer, the website, search, ads, and follow-up
- A Way Ahead report: money leaks, quick wins, and a 30/60/90 plan
- Big-company inbound strategy, priced for a small business
Get the free audit
About two minutes. A strategist replies within one business day.
“We sleep easy knowing we have a steady flow of new customers.”
Veteran-owned client
“We're so fortunate we found VS Marketing when we started our franchise health and wellness business in Huntsville! Without real marketing support from our franchisor, and with no knowledge of how to do it, we were in trouble and scared. VS came in, built our strategy, immediately set it up, and we've been great since. Without them, other owners in our network have already failed and closed. We're doing fine, and we sleep easy knowing we have a steady flow of new customers!”
The problem
The business is fine. The marketing is a guess.
Most veteran owners know how to do the work. Almost none were taught how to market it. Word of mouth carries a new business, then it plateaus. The phone gets quiet and nobody can say why.
Marketing is the business now. Customers ask ChatGPT who to hire. Google answers with AI Overviews before it shows a list of links. Ads, the map pack, email, and a website all have to agree, and most small businesses are running them as separate bets.
Versus brings the inbound system larger companies already use — search, site, ads, follow-up, and a way to see what made money — and sizes it so a small business can afford it. Profit versus pretty. We make you more money.
Versus is veteran-led. Some of us served in the U.S. Army and at defense contractors. That shows up as a mission, a plan, and a written way ahead. The scoreboard is still commercial: revenue and profit.
What this is
Versus offers a free Business and Marketing Strategy Audit and a Way Ahead report for veteran-owned small businesses in the United States. The audit reviews the offer, the website, Google and AI visibility, ads, follow-up, and whether those pieces work as one revenue system. The Way Ahead is a prioritized plan for the next 30, 60, and 90 days. It is free. Hiring Versus is optional.
- Since 2013
- Growing local and small businesses
- 3
- U.S. Army veterans on the leadership team
The audit
What we actually look at
Six parts of the business. Plain language. No 40-page deck.
- 01
Business model and offer
What you sell, who pays, what a customer is worth, and whether a stranger can understand the offer in one pass.
- 02
Website and conversion
Whether the site explains the offer and gives a visitor one obvious next step, or just looks finished.
- 03
Google, SEO, and AI visibility
How you show up in Google, Maps, AI Overviews, and answers from ChatGPT and the other AI tools your customers already use.
- 04
Ads and lead flow
Whether paid clicks land on a page built to produce a lead, and whether you can see what the spend returned.
- 05
Follow-up and CRM
What happens after someone calls, fills out a form, or goes quiet. Speed and a system, or a missed lead.
- 06
The revenue system
Whether search, the site, ads, follow-up, and repeat business connect. If they do not, you do not have a marketing system. You have parts.
The Way Ahead report
A brief, not a binder
The Way Ahead is the written plan you keep. It is specific to your business. It is not a generic PDF with your logo dropped on the cover.
Money leaks
Where leads and revenue are slipping: the offer, the site, search, ads, or the follow-up. Named, not hinted at.
Quick wins
The few moves that put money back fastest. Ordered. Not a brainstorm of everything you could do.
A 30/60/90-day plan
What to do first, what waits, and what to ignore until the first two are working.
How it works
Three steps. Then you decide.
- 01
Tell us where you are
Name, a way to reach you, the business, and whether you are launching, growing, or building a steady revenue engine. About two minutes.
- 02
We audit the business
A person reads what you sent and looks at the offer, the site, Google and AI visibility, ads, and follow-up. Not an automated score.
- 03
You get the Way Ahead
Within one business day, Monday–Friday, 8:00 AM–5:00 PM CT. If a short call would make the report sharper, we say so. You decide what to do with it.
Fit
Who this is for
Veteran-owned small businesses. Three stages. Same offer.
Launching
You are starting the business and you do not want the first year to depend on friends and family sharing a post.
Growing
The business works. Word of mouth has leveled off. You want more of the right customers, on purpose.
Building the revenue engine
You want a system that produces customers every month: found, followed up, closed, and asked to come back.
Who this is not for
- Businesses that are not veteran-owned. The free Money Leak Audit and a regular conversation are open to everyone else.
- Owners who want a new logo and no change in revenue. Profit versus pretty.
- Anyone looking for a grant, a loan, or free ad spend. This is a strategy audit and a plan, not funding.
- People who want a course, a group, or a pep talk. You get a report about your business.
Also on the site
Other named client work
These are real clients. The pages describe the strategy. They do not invent statistics, and they are not claimed here as veteran-owned businesses.
- Disability AlabamaTurning a complicated service into a clear, trusted path forwardProfessional Services
- Studio 205 LagreeTurning curiosity into first visits—and first visits into lasting membersFitness
- Innisfree Irish PubCreating demand for tonight—not just visibility for somedayHospitality
- AirRepair HVACWinning the high-intent local search when a customer needs help nowTrades
Questions
Straight answers
Is the Business and Marketing Strategy Audit free?
Yes. The Business and Marketing Strategy Audit and the Way Ahead report are free for veteran-owned small businesses. There is no invoice for the audit, and no obligation to hire Versus.
Is this a sales pitch?
You get the Way Ahead report either way. If Versus can help the business make more money, we will say what that work is and what it costs. If we are the wrong fit, we will say that too. There is no pitch required to receive the report.
What do I need to send?
Your name, email, phone, business name, and whether you are launching, growing, or scaling. A website address and a sentence about the biggest challenge help, and both are optional. You do not need financials, ad-account logins, or a slide deck.
How long does the audit take?
The form takes about two minutes. A strategist follows up within one business day, Monday through Friday, 8:00 AM to 5:00 PM Central Time, with the Way Ahead report. If a short call would make the plan more accurate, we schedule it. The call is not required to get the report.
What is the Way Ahead report?
The Way Ahead is a custom roadmap for your business: the money leaks, the quick wins, and a prioritized plan for the next 30, 60, and 90 days. It is written in plain language for the owner. It is not a generic template.
Way Ahead
Get the audit. Then decide.
Tell us the business and the stage. We send the Way Ahead within one business day. Free. No obligation.
Or call (256) 474-3628, Monday–Friday, 8:00 AM–5:00 PM CT.
Get the free audit
About two minutes. A strategist replies within one business day.
“We sleep easy knowing we have a steady flow of new customers.”